SHALE Oil & Gas Business Magazine is “The Premier Magazine Covering the Shale Revolution”.
We are a publication which showcases the dynamic impact of the energy industry. The mission of SHALE is to promote economic growth and business opportunities and to further the general understanding of how the energy industry contributes to the economic well-being of Texas and the United States as a whole. Shale’s distribution includes industry leaders and businesses, service workers, entrepreneurs and the public at large.
SHALE Magazine Executive Team
Kym BoladoCEO & Publisher
As the publisher and CEO of SHALE Magazine and the host of In the Oil Patch radio show, Kym Bolado has conducted more than 250 interviews with energy experts. With 25 years of entrepreneurial experience, Kym Bolado started SHALE Magazine in 2013 as a result of her interest in the economic development taking place in Texas. The magazine thrived early on and has seen exponential growth since. Along with the growth of the magazine, Bolado took on the new challenge of becoming a radio talk show host on In the Oil Patch. In the Oil Patch was started in 2015 on San Antonio’s KTSA 550 AM. Within six months the show was in syndication. The show now airs on iHeart’s KTRH 740 AM in Houston, the number one talk radio station in the U.S. The radio show also airs in major metropolitan areas in Texas including Dallas, Midland, San Antonio, Austin, and Corpus Christi, as well as parts of New Mexico, Louisiana, and Mexico.
As Editor-in-Chief Lauren Guerra holds the important role of making sure the magazine and its affiliated services/materials uphold the quality and targeted messages SHALE has set. She works closely with a team of writers, editors, and designers to put out a pro-energy and business publication. In addition to managing the team behind the magazine, Lauren works with Kym Bolado to plan and manage events, promote newsworthy announcements, disseminate press releases and media advisories, schedule media interviews, etc. As a part of the SHALE team since 2014, Lauren has come to understand the unique position the energy industry has and its perception among media and community members. Her experience in navigating the perception barriers through SHALE and its clients gives Lauren a distinctive advantage when working on PR projects with energy companies. Lastly, Lauren has great experience in working with social media accounts to boost engagement and increase visibility.
Walter VlahakisFull Stack Developer
As a Full Stack Developer, Walter Vlahakis does all the selecting and assembling of sound recordings in preparation for the radio show, which is completed at the SHALE studio located in San Antonio, Texas. The SHALE studio allows In the Oil Patch to have flexibility in its recording availability. Walter is also the videographer behind the recordings at SHALE Magazine. In addition to specializing in audio and video, Walter is skilled in lead channeling, AWS integration, SEO, back-end and front-end development, including creating WordPress themes and plugins. Walter also consistently works with Lauren to ensure positive growth in SHALE's social media platforms.
Emilio HidalgoMarketing Manager
I was born and raised in San Antonio Texas and attended the University of Texas at San Antonio. With a certification in Google Analytic and Facebook Blueprint I enjoy pioneering new digital realms and studying the algorithms that influence the way we browse the web. In my free time I enjoy sports, cinema and learning about new digital trends.