SHALE Oil & Gas Business Magazine is “The Premier Magazine Covering the Shale Revolution”.

We are a publication which showcases the dynamic impact of the energy industry. The mission of SHALE is to promote economic growth and business opportunities and to further the general understanding of how the energy industry contributes to the economic well-being of Texas and the United States as a whole. Shale’s distribution includes industry leaders and businesses, service workers, entrepreneurs and the public at large.

Kym Bolado, Publisher

As the publisher and CEO of SHALE Magazine and the host of In the Oil Patch radio show, Kym Bolado has conducted more than 250 interviews with energy experts. With 25 years of entrepreneurial experience, Kym Bolado started SHALE Magazine in 2013 as a result of her interest in the economic development taking place in Texas. The magazine thrived early on and has seen exponential growth since. Along with the growth of the magazine, Bolado took on the new challenge of becoming a radio talk show host on In the Oil Patch. In the Oil Patch was started in 2015 on San Antonio’s KTSA 550 AM. Within six months the show was in syndication. The show now airs on iHeart’s KTRH 740 AM in Houston, the number one talk radio station in the U.S. The radio show also airs in major metropolitan areas in Texas including Dallas, Midland, San Antonio, Austin, and Corpus Christi, as well as parts of New Mexico, Louisiana, and Mexico.

If you are interested in advertising with our winning team, please contact Kym directly at kym@shalemag.com or call (210) 240-7188.

You may also send requests and concerns to our mailing address:

5150 Broadway #493

San Antonio, TX 78209


Lauren Guerra, Editor-in-Chief

As Editor-in-Chief Lauren Guerra holds the important role of making sure the magazine and its affiliated services/materials uphold the quality and targeted messages SHALE has set.

She works closely with a team of writers, editors, and designers to put out a pro-energy and business publication. In addition to managing the team behind the magazine, Lauren works with Kym Bolado to plan and manage events, promote newsworthy announcements, disseminate press releases and media advisories, schedule media interviews, etc.

As a part of the SHALE team since 2014, Lauren has come to understand the unique position the energy industry has and its perception among media and community members. Her experience in navigating the perception barriers through SHALE and its clients gives Lauren a distinctive advantage when working on PR projects with energy companies. Lastly, Lauren has great experience in working with social media accounts to boost engagement and increase visibility.

If you have a story you would like to contribute to our next issue of SHALE Oil & Gas Business Magazine, please send details to lauren@shalemag.com.


Fernando Guerra, Executive Producer and Online Management

Fernando Guerra does all of the technological and digital work in-house for SHALE Magazine and In the Oil Patch radio show. As the Executive Producer of In the Oil Patch, Fernando has welcomed many notable guests to come on-air with Kym Bolado and Alvin Bailey. He does the scheduling, timing, recording, and editing of the show from the SHALE studio located in San Antonio, Texas. The SHALE studio allows In the Oil Patch to have flexibility in its recording availability.

Fernando has also introduced SHALE to video production very recently. SHALE TV will be a new component to SHALE in the very near future. In addition to radio and video, Fernando is skilled in website creation, site polishing/revamping, boosting SEO, and site management. He’s also a social media management expert and works closely with Lauren to ensure positive growth online.

If you know a top executive or entrepreneur that would be interested in being on our radio show, “In The Oil Patch”, please send details to fernando@shalemag.com.

Our core SHALE Magazine team works day and night to bring you the best content available in each issue, striving to keep you entertained and informed. Please, feel free to reach out to our Publisher, Kym Bolado if you have any questions or concerns: kym@shalemag.com (210) 240-7188.
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