About Us

SHALE Oil & Gas Business Magazine is “The Premier Magazine Covering the Shale Revolution”.

We are a publication which showcases the dynamic impact of the energy industry. The mission of SHALE is to promote economic growth and business opportunities and to further the general understanding of how the energy industry contributes to the economic well-being of Texas and the United States as a whole. Shale’s distribution includes industry leaders and businesses, service workers, entrepreneurs and the public at large.

Kym Bolado, Publisher

As the publisher and CEO of SHALE Oil & Gas Business Magazine, Kym Bolado has become an expert in oil and gas as a result of the years she has spent representing this crucial industry to the business community.

With 25 years of entrepreneurial experience, Bolado started a new venture in publishing. SHALE Oil & Gas Business Magazine was born in 2013 due to Bolado’s interest in the economic development in Texas. The magazine thrived early on and has seen exponential growth since.

Along with the growth of the magazine, Bolado took on the new challenge of becoming a radio talk show host on In the Oil Patch. In the Oil Patch was started in 2015 on San Antonio’s KTSA 550 AM. Within 6 months the show was picked up by two different stations including iHeart Radio’s KTRH 740 AM in Houston and KSIX Corpus Christi 1230AM in Corpus Christi. Each week, the show breaks down tough subjects and helps to share the interesting stories that make up the oil and gas industry we know today.

When asked why she started the magazine, Bolado explains, “There are plenty of positive effects the oil and gas industry has on humanity as a whole, but mainstream media won’t tell you. That’s why we’re here. We need to get these stories and facts out there to the public so they will realize how great this industry truly is.”

If you are interested in advertising with our winning team, please contact Kym directly at kym@shalemag.com or call (210) 240-7188.

Lauren Guerra, Editor-in-Chief

As Editor-in-Chief Lauren Guerra holds the important role of making sure the magazine and its affiliated services/materials uphold the quality and targeted messages SHALE has set.

She works closely with a team of writers, editors, and designers to put out a pro-energy and business publication. In addition to managing the team behind the magazine, Lauren works with Kym Bolado to plan and manage events, promote newsworthy announcements, disseminate press releases and media advisories, schedule media interviews, etc.

As a part of the SHALE team since 2014, Lauren has come to understand the unique position the energy industry has and its perception among media and community members. Her experience in navigating the perception barriers through SHALE and its clients gives Lauren a distinctive advantage when working on PR projects with energy companies. Lastly, Lauren has great experience in working with social media accounts to boost engagement and increase visibility.

If you have a story you would like to contribute to our next issue of SHALE Oil & Gas Business Magazine, please send details to lauren@shalemag.com.

Fernando Guerra, Executive Producer and Online Management

Fernando Guerra does all of the technological and digital work in-house for SHALE Magazine and In the Oil Patch radio show. As the Executive Producer of In the Oil Patch, Fernando has welcomed many notable guests to come on-air with Kym Bolado and Alvin Bailey. He does the scheduling, timing, recording, and editing of the show from the SHALE studio located in San Antonio, Texas. The SHALE studio allows In the Oil Patch to have flexibility in its recording availability.

Fernando has also introduced SHALE to video production very recently. SHALE TV will be a new component to SHALE in the very near future. In addition to radio and video, Fernando is skilled in website creation, site polishing/revamping, boosting SEO, and site management. He’s also a social media management expert and works closely with Lauren to ensure positive growth online.

If you know a top executive or entrepreneur that would be interested in being on our radio show, “In The Oil Patch”, please send details to fernando@shalemag.com.

Our core SHALE Magazine team works day and night to bring you the best content available in each issue, striving to keep you entertained and informed. Please, feel free to reach out to our Publisher, Kym Bolado if you have any questions or concerns: kym@shalemag.com (210) 240-7188.
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